Alison's Fashion
WWW.STYLENOIR.CO.UK

As a model and a fashion enthusiast, I have seen and worn a lot of fetish wear over the years. But very few designers meet my aesthetic expectations like the Parisian couture label HMS Latex.Sophie Richardoz, who founded HMS Latex in 2006, is the one-woman army bringing a new sophisticated light to latex wear. Her designs are innovative and feminine - so far from rubber wear clichés that usually inhabit fetish clubs, which hasn’t really evolved from the 80’s.For those people who are new to the world of rubber, Sophie’s designs appeal to the masses –fetishists and fashionistas alike. Sophie herself enjoys latex fashion that is close to regular fashion and is generally little into the dominatrix look. If latex wear isn’t your thing, HMS offer a range of luxury handmade acessories from gloves to hats that add an edge to any outfit.“Taking inspiration from many sources including Art Deco, Period costumes and daring modern fashion, HMS Latex brings a new kind of elegance to the fetish world. The aesthetics of latex are taken beyond the boundaries of fetish fashion, seducing the fetish scene as well as those new or timid about the appeal of rubber”.Sophie’s newest collections ”Dolls/Dark Dolls Spring/Summer 10” which was debuted at the May German Fetish Ball features delicate pastels, classic cut underwear along side strong lined cocktail dresses. My favourite outfit by far is the bra and panty set featuring the famous cage pattern that Sophie is so well known for.Photographed by Phantom Orchid in the Mise en Cage showroom – the look book projects the delicate and feminine image of Sophie’s vision.HMS Latex is offering a one-week 20% Sale off the whole catalogue (all new styles included) to mark the success of her new collection. Written By - Sophie Roach

WWW.STYLENOIR.CO.UK

As a model and a fashion enthusiast, I have seen and worn a lot of fetish wear over the years. But very few designers meet my aesthetic expectations like the Parisian couture label HMS Latex.

Sophie Richardoz, who founded HMS Latex in 2006, is the one-woman army bringing a new sophisticated light to latex wear. Her designs are innovative and feminine - so far from rubber wear clichés that usually inhabit fetish clubs, which hasn’t really evolved from the 80’s.

For those people who are new to the world of rubber, Sophie’s designs appeal to the masses –fetishists and fashionistas alike. Sophie herself enjoys latex fashion that is close to regular fashion and is generally little into the dominatrix look. 

If latex wear isn’t your thing, HMS offer a range of luxury handmade acessories from gloves to hats that add an edge to any outfit.
“Taking inspiration from many sources including Art Deco, Period costumes and daring modern fashion, HMS Latex brings a new kind of elegance to the fetish world. The aesthetics of latex are taken beyond the boundaries of fetish fashion, seducing the fetish scene as well as those new or timid about the appeal of rubber”.

Sophie’s newest collections ”Dolls/Dark Dolls Spring/Summer 10” which was debuted at the May German Fetish Ball features delicate pastels, classic cut underwear along side strong lined cocktail dresses. My favourite outfit by far is the bra and panty set featuring the famous cage pattern that Sophie is so well known for.

Photographed by Phantom Orchid in the Mise en Cage showroom – the look book projects the delicate and feminine image of Sophie’s vision.

HMS Latex is offering a one-week 20% Sale off the whole catalogue (all new styles included) to mark the success of her new collection. 

Written By - Sophie Roach